The Benefits of UGC Video Ads Over Brand Created Ads

February 5, 2023

Why UGC Video Ads Outperform Brand Created Video Ads

With the rise of digital media and technology, businesses have begun to explore different ways to reach their target audience. One popular approach is video advertising, which can be either brand created or user-generated content (UGC). But which type of video ad works better? Let’s take a closer look at both types of ads and see how they compare. 

Brand Created Video Ads 

Brand created ads are videos that were produced by the company itself. This type of ad typically follows a very specific format and will feature polished graphics, catchy music, and a professional voice-over artist. They are effective at conveying the company's message in an entertaining way, but they can be quite expensive to produce since it requires hiring a team of professionals for shooting, editing, and production.  

User Generated Content Video Ads 

User-generated content (UGC) video ads are videos that are created by everyday people who use the product or service being advertised. This type of ad is usually cheaper to produce since companies don’t have to hire professionals to create them. Additionally, UGC video ads are more authentic and relatable because they come from real people who have actually used the product or service before. This gives viewers an honest and unbiased opinion on what they’re potentially buying into, which can increase trust in the brand.


Overall, UGC video ads offer many advantages over brand created ads when it comes to reaching your target audience. They are cheaper to produce as well as more authentic and relatable. Additionally, UGC videos provide viewers with real-life reviews from actual customers which increases trust in the brand among potential buyers. For these reasons, it is clear why many businesses opt for using UGC video ads over brand created ones.